Square Enix Considers Shorter Announcement to Release Windows for Future Titles
- ⚡Xe⚡
- 2 minutes ago
- 2 min read
Square Enix has recognized that the big gaps between announcing mainline Final Fantasy and Dragon Quest titles and actually releasing them can kill some of the excitement.
At the 46th Annual Shareholders’ Meeting, the company addressed the criticism directly. They said they’re reviewing their marketing approach under the Medium-term Business Plan, and they want to get better at timing announcements closer to release dates so fans don’t lose interest during development.
As an example, they mentioned Dragon Quest Monsters 4, which they expect to launch relatively soon after its announcement — a much tighter window than we’ve seen with some recent big titles.
"We recognize the issue you cite as a challenge, and as explained in the core pillars of our Medium-term Business Plan, we are currently revisiting our approach to marketing. As a recent example, we believe that we will be able to launch “DRAGON QUEST MONSTERS 4” within a relatively short timeframe following its announcement. It is vital to refine our marketing efforts to match customer preferences for each title, ensuring that we sustain and amplify player enthusiasm rather than letting it fade. We will pass your feedback on to our publishing team members"
Source:
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About FINAL FANTASY
For over 35 years, the FINAL FANTASY series has delighted generations of gamers and millions of players worldwide through beloved role-playing adventures that are built upon the benchmarks of spectacular visuals, highly imaginative worlds, rich stories, memorable characters, and technical and gameplay innovation leading the industry and earning the highest accolades from around the world. Each mainline game in the series is a completely new experience, and an ideal entry-point to the series. Titles of the series have sold over 207 million units worldwide.