Square Enix Reveals Final Fantasy Merchandise Lineup for TGS 2025 and e-STORE
- ⚡Xe⚡

- Sep 4
- 2 min read

Square Enix has revealed its full merchandise lineup for Tokyo Game Show 2025, featuring a variety of new Final Fantasy items across the Square Enix Shop booth, the Capsule Toy booth, and the official e-STORE.
At the Square Enix Shop booth, over 200 items will be available, including Final Fantasy goods. Customers who spend at least ¥6,000 will receive a Square Enix Bag as a bonus. The bag will also be sold separately for ¥550. The Quick Order System “QO-kun” will allow visitors to prepare purchase lists on their smartphones in advance. The booth will be open September 25–26 for business days and September 27–28 for the public.

The dedicated Capsule Toy booth will feature four items, the Final Fantasy XIV Mini Acrylic Block Collection Vol.1 and the Final Fantasy Pixel Remaster Emblem Charm Collections Vol.3 and Vol.4, each priced at ¥400 per play. The Music Collection Keychain Vol.2, which features Final Fantasy tracks, will be ¥600 per play. Purchases at this booth will be limited to QR code payments.
The Square Enix Shop will debut several new Final Fantasy items at TGS 2025, including Final Fantasy Tactics Ivalice Chronicles acrylic stands of Ramza and Delita, a Final Fantasy VII Rebirth “Napping Cloud” mug and keyholder, new Final Fantasy VII acrylic dioramas, as well as Final Fantasy IX bags themed around Vivi and the Tantalus troupe.
Final Fantasy XIV will have the largest number of new items, including early-release plush figures of Alphinaud and Alisaie, the Cornservant plush, the Sugar Riot tote bag and shoulder pouch, an umbrella based on Amaurot, a new miniature figure collection, and more.
Music releases will include venue-exclusive Final Fantasy albums available only at TGS 2025 like Clash on the Big Bridge Special Edition, Final Fantasy Heroes, and Final Fantasy Villains.
Preorders for the new items will open on the e-STORE starting September 25. An online campaign will run from September 25 to 28, offering a Square Enix Hand Towel to customers spending ¥6,000 or more on eligible items.
The e-STORE will also hold a lottery for signed items until September 28. The lineup includes Nobuo Uematsu’s signed Final Fantasy IX 25th Anniversary Vinyl – Timeless Tale and Masayoshi Soken’s signed Dawntrail: Final Fantasy XIV Original Soundtrack. Signed items will not be sold at the TGS venue.
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-⚡Xe⚡
About Square Enix, Inc.
Square Enix, Inc. develops, publishes, distributes and licenses SQUARE ENIX® and TAITO® branded entertainment content throughout the Americas as part of the Square Enix group of companies. The Square Enix group of companies boasts a valuable portfolio of intellectual property including FINAL FANTASY™, which has sold over 203 million units worldwide; DRAGON QUEST®, which has sold over 94 million units worldwide; and the legendary SPACE INVADERS®. Square Enix, Inc. is a U.S.-based, wholly owned subsidiary of Square Enix Holdings Co., Ltd.
More information on Square Enix, Inc. can be found at https://square-enix-games.com



















































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